As time goes on and I get more and more into the makeup industry, I keep coming across new makeup artists and beauty gurus. Some I love, some I could take or leave, and there are just a handful I always come back to and rely on for good makeup, good tutorials, good advice...
Most of them are actually established makeup artists who have been working in the industry for years and I feel that, as a fan, I'm lucky that these people have decided to make YouTube channels for my benefit (obviously not just my benefit but we all have our own reasons for watching their videos - sometimes it's just for pleasure but it's also to learn something for a lot of people).
So here are my favourites, in no particular order!
These two girls, Sam and Nic, are sisters and have been working in the makeup industry for a good 15 years each and have worked in all aspects of it from editorial shoots to runway shows. They make full makeup tutorials from start to finish (which is my preferred way!), whilst being totally down to earth, funny, informative and they just come across as all-round lovely girls. In saying that, you can tell that they don't suffer fools either - they don't need to endorse products for financial gain, they're completely honest about what they like and don't like. Sam has brought out her own range of makeup brushes with Real Techniques, they both are makeup artists for Avon and as well as their own channel they make videos for Avon, Real Techniques and the Daily Mail website - phew! These girls will only go from strength to strength, and they deserve all they get!
Tanya Burr is the "sister-in-law" of Sam and Nic - she goes out with their brother so it's not official but it might as well be! She was introduced to the makeup industry by the girls and went down a similar route to them - making YouTube tutorials. After working on makeup counters and freelance, YouTube is now the main focus point of her career and she puts a lot of time and effort into it. She also has an amazing natural talent for applying makeup and her tutorials are a pleasure to watch. You can tell that she's a real girl's girl and she really enjoys what she does. She has now branched into the world of fashion a little more and manages to get backstage access to amazing runway shows and big events like London Fashion Week. She's definitely one to watch!
I don't even know where to begin with Lisa, she has been in the industry for what I'm guessing is nigh on 20 years and has worked with publications such as Glamour and Elle Magazines to brands such as Chanel and Pantene, and TV shows like 10 Years Younger! She does editorial shoots, advertisements, runway shows and lots more, and has worked on celebrities such as Cheryl Cole, Nicole Richie and Clemence Poesy to name a few. The thing I really like about Lisa is her passion for makeup - she loves all aspects of it and loves to find and collect vintage makeup pieces. She loves the history of it and has made a series of videos about it. She throws little bits of educational or interesting info into her videos, which I just love! She comes across as being a bit posh (not in a bad way, in a nice way!) but she is so, so lovely and will not hear a bad word said against anyone. She believes that all women have beauty and should love themselves, and in this day and age, we could all do with taking her advice!
Wayne is another one who's been working in the industry for years and you can tell he has much love for makeup! His videos focus more on useful tips and tricks and reviews but occasionally he will show how to do an eye-makeup look or a complete look on his friends (poor Mandy!). He emphasises that he will always give an honest review or opinion and a favourable review cannot be bought, which as a viewer I am grateful for. He doesn't believe in rules of makeup, he thinks we should all do what works best for the individual and try different things to make us look our best. His videos sometimes have a humorous undertone and some of them are downright hilarious! He touches on serious issues too though, such as lies in the makeup industry and more recently, bullying of beauty gurus on YouTube. If you take the very short time it takes to watch most of his videos, you could learn a thing or two!
Again, Kandee has worked in the industry for years and has also raised 4 children while doing so, which is a challenge in itself! She has worked hard to get where she is and is in demand as a makeup artist in LA and Hollywood. Her videos are a mixture of makeup tutorials, how-tos, homemade remedies and DIY jewellery, fashion and makeup tools! She's a slightly crazy lady, some of her videos are so funny to watch! My absolute favourite videos of her's have to be the character makeup tutorials - she's done Edward Scissorhands, Princess Jasmine, Captain Jack Sparrow and Cleopatra, amongst many others. She gets so into character and doesn't care if the look isn't always a pretty one. She's one of the originals on YouTube and will be around for a long time to come!
There are a few more gurus I love to watch but are slightly newer to me, so I'll give them a mention here:
These are all Irish makeup artists with amazing skills and because I live in the UK now, I love to watch them - not just because of their skills but because they remind me of home! I know I'm biased but the Irish girls are very talented and worth checking out!
Eman is a Canadian makeup artist who works for Makeup Forever and she's probably one of the most popular gurus to come out of Canada! She's a beautiful girl and I love her tutorials as she usually does looks that appeal to my own personal taste.
Sam is English-American (she was born in England and moved to the US as a teenager). She is actually a hair stylist and isn't trained as a makeup artist but she has a good natural flair for makeup and she's so ditzy and funny in her videos; you can't help but like her!
I hope you enjoyed reading this post, let me know who your favourite gurus and makeup artists are!
Thanks for reading!